Amazon Video Ads offer a dynamic platform for advertisers to showcase their products and engage with their audience. To make the most of this opportunity, it's crucial to adhere to Amazon's specific video asset requirements and creative guidelines. In this guide, we'll break down the essential specifications to ensure your video ads not only meet Amazon's standards but also shine in their designated placements.
Video Asset Requirements
Video Dimensions
Recommended: 1920 x 1080 px (16:9)
Frame Rate: >15 FPS
Audio: 128 kbps / 44 kHz
Recommended Bit Rate: 2 MBps
Preferred Codec
Video: H.264, MPEG-2, or MPEG-4
Audio: MP3 or AAC
File Size
<500 MB
Video Duration
Desktop and Mobile: <3 minutes (15 seconds or less highly recommended)
Fire Tablet: Up to 15 seconds
Letterboxing
Videos should not have black bars on any side of the video content
Transcoding
Video files will be transcoded to optimize size and appearance in Amazon's ad placements.
Autoplay Video Behavior
Autoplay when video is at least 50% visible on screen
Autoplay is muted; audio playback requires user interaction
Autoplay is paused if the video is scrolled out of view
Available Placements
Home Page – Desktop: 300 x 250
Home Page – Smartphones (Below the Fold): 300 x 250
Home Page – Tablet Shopping Apps: 300 x 250
Detail Page – Smartphones: 414 x 125
Detail Page – Desktop: 970 x 250
Fire Tablet (beta) (available in US, UK, DE) (requires custom background)
Creative Requirements
Required Elements
Logo Image (JPG, PNG, and GIF files accepted)
Minimum width: 600 px
Minimum height: 100 px
Maximum file size: 100 kb (Not used in 414 x 125 mobile ads)
Headline
Up to 50 characters of text describing your campaign messaging
Supported Call to Action Options
“Shop now”
“Learn more”
“See details”
“Pre-order now”
“Buy tickets”
“Rent now”
“Rent or buy now”
“Get a quote”
Additional Recommendations
Use a short video clip; deliver the core message in the first five seconds.
Ensure the ad is understandable and engaging without sound.
For example, showcase products in use instead of a person describing the product.
Use text headlines in the video to convey the message without narration.
Remember, compliance with these specifications and guidelines is not only a requirement but a strategic move to maximize the impact of your Amazon Video Ads.
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